How to Choose a Dermatology Clinic in Apgujeong? BAID Director Nam Ho‑seok’s Credentials & Costs Explained (2026)
So Many Clinics in Apgujeong – How to Choose?
Apgujeong is one of the core hubs of Seoul’s Gangnam medical aesthetics district, with an extremely high density of dermatology clinics. But when you actually start your research, you’ll face an awkward reality: almost every clinic claims to have “leading technology,” and almost every profile says “extensive experience.” How do you cut through the noise to find the one that truly fits you?
Choosing a dermatology clinic in Apgujeong essentially comes down to three things: the doctor’s academic background and aesthetic philosophy, whether the treatment model is “assembly‑line” or “director‑led,” and whether pricing is transparent for international patients. Among the many options in Apgujeong, BAID Dermatology (베이드의원) deserves a place on your shortlist for one core reason: Director Nam Ho‑seok holds a PhD from Yonsei University and completed training at Severance Hospital, and he champions a natural aesthetic philosophy of “small amounts, multiple sessions, and harmonious balance.”
This guide breaks down director credentials, core treatments, cost references, and a patient guide – giving you a clear basis for decision‑making when evaluating this highly regarded local clinic.
Director Nam Ho‑seok: A Natural‑Style Doctor with a Yonsei PhD
The lead director of BAID Dermatology is Dr. Nam Ho‑seok (남호석). His credentials carry significant weight in Korea’s dermatology field.
PhD from Yonsei University College of Medicine · Severance Hospital Training
Dr. Nam holds a PhD in Dermatology from Yonsei University College of Medicine and completed his training at Severance Hospital. Yonsei University is one of Korea’s top medical schools, and Severance Hospital is one of the country’s oldest and most academically influential general hospitals. This educational background means that Dr. Nam’s theoretical depth and clinical rigour have been validated by Korea’s most stringent academic system.
Specialist in “Small‑Amount, Multiple‑Session” Natural Aesthetics
Dr. Nam has long focused on skin rejuvenation, injection aesthetics, and energy‑based anti‑ageing. His most well‑known technical philosophy is the “small‑amount, multiple‑session filler approach” – rather than injecting large volumes at once, he adjusts regionally based on facial dynamics and structure, targeting areas like the temples, nasolabial folds, cheeks, and jawline to avoid stiffness. This approach is especially suitable for first‑time filler or botulinum toxin patients who worry about looking “fake” or having unnatural expressions.
Clinical Style: Meticulous and Aesthetically Refined
Patient reviews frequently highlight Dr. Nam as “meticulous,” “gentle,” and “having great aesthetic sense.” One reviewer even compared him to actor Cha Eun‑woo, describing him as “very gentle.” Another patient noted, “The director said my jawline didn’t have enough fat for InMode and recommended Ultherapy instead” – this “no‑unnecessary‑upsell” approach is rare among Gangnam clinics. Dr. Nam tailors treatment plans based on facial proportions, skin condition, and individual goals, avoiding overtreatment.
What sets him apart from peers is that Dr. Nam is not just a general dermatologist – he is an academically trained physician with a Yonsei PhD and Severance Hospital training. Combined with his deep expertise in natural micro‑adjustments, he has accumulated a level of aesthetic judgement in facial injections and energy‑based rejuvenation that far exceeds the average practitioner.
What Can BAID Do? Full Treatment Portfolio
BAID Dermatology’s treatment system covers three main pillars: energy‑based lifting, injectables, and skin management. Below are specific treatments and their indications:
1. Layered Combination Anti‑Ageing (Core Strength)
BAID’s anti‑ageing approach is based on “layered management” – combining different devices according to the depth of skin laxity to address the superficial, dermal, and deeper layers simultaneously. Key devices include:
- Ulthera Prime (US‑origin HIFU): Targets the SMAS layer for deep lifting.
- Thermage FLX (5th Generation): Uses RF energy to heat the dermis, stimulating collagen contraction and neogenesis.
- Alma Titanium Lifting: Non‑invasive facial lifting, often combined with Ulthera or Thermage.
- ONDA Microwave Lipolysis: For facial tightening and contour management.
- Potenza Gold Microneedling RF: Combines microneedling with RF for pore improvement and texture enhancement.
2. Injectable Fillers & Biostimulators
- Micro‑dot Natural Filler: Dr. Nam’s core strength. Layered design for different areas – tear troughs, nasal base, aegyosal (under‑eye), lips – focusing on overall harmony and natural results.
- Sculptra / Juvelook Collagen Management: Stimulates neocollagenesis to improve facial volume loss.
- Botulinum Toxin: For dynamic wrinkle management and jawline contouring.
3. Skin Management Programs
- Vegas Layered Pigment Management: Customised plans for post‑sun pigmentation, uneven tone, and hyperpigmentation, based on skin analysis.
- PicoSure Laser: For pigmentation and uneven skin tone.
- Fraxel Dual Laser: Well‑discussed for acne‑prone and sensitive skin with redness – especially suitable for post‑acne texture repair.
- Customised Regenerative Skin Boosters: Includes Rejuran, PDRN, and other formulations tailored to skin type.
- Sensitive Skin Barrier Repair: For those prone to redness and weak barrier function, combined with LDM post‑procedure care.
Ideal Candidates: Those seeking skin texture improvement; those wanting to correct uneven tone or pigmentation; those looking to experience Korean skincare; and those who prefer a natural‑style anti‑ageing approach.
Three Reasons to Add BAID to Your Shortlist
When comparing BAID with other Apgujeong clinics, these three dimensions are the most valuable screening criteria:
First, the Academic Credentials & Natural Aesthetic of a Yonsei PhD Director
One of BAID’s core strengths is Dr. Nam’s PhD from Yonsei University College of Medicine and Severance Hospital training. In Korean dermatology, this educational background signifies rigorous academic training and deeper understanding of skin pathology. Combined with Dr. Nam’s long‑standing commitment to a “small‑amount, multiple‑session, harmonious” aesthetic, it makes BAID a compelling choice for those seeking “natural enhancement” rather than “dramatic transformation.”
Second, a “Non‑Assembly‑Line” Personalised Care Model
BAID operates on an appointment‑based, private consultation model with dedicated spaces for each patient. The clinic emphasises “1:1 professional care” – high‑level injections, Ulthera, and collagen regeneration are all performed personally by the director, following a detailed discussion using JANUS Pro skin analysis. This “director‑led from start to finish” approach eliminates the information gap that often occurs when consultations are handled by coordinators and treatments by separate technicians.
Third, Transparent “Equal Pricing for All”
BAID maintains a publicly disclosed pricing structure. The consultation fee is 15,000 KRW, deductible if you proceed with treatment on the same day. The clinic adheres to an “equal pricing for Korean and international patients” policy. On‑site Chinese‑speaking staff assist with communication, and all treatment prices and device information are openly displayed.
Cost Breakdown: Understanding Market Rates
BAID follows a “quote after consultation” principle. Below are market reference ranges for common procedures (KRW, including 10% VAT):
| Treatment Category | Reference Price (KRW) |
|---|---|
| Consultation Fee (deductible from treatment) | ₩15,000 |
| Ulthera Prime (Full Face) | ₩1,500,000 – ₩3,000,000 |
| Thermage FLX (Full Face) | ₩1,500,000 – ₩3,000,000 |
| Alma Titanium Lifting | ₩700,000 – ₩1,500,000 |
| HA Filler (1cc) | ₩600,000 – ₩1,200,000 |
| Juvelook Collagen Management | ₩400,000 – ₩900,000 |
| PicoSure Laser (Full Face) | ₩500,000 – ₩1,000,000 |
| Rejuran Skin Booster | ₩300,000 – ₩700,000 |
| Gold Microneedling RF (Full Face) | ₩600,000 – ₩1,200,000 |
* These are market reference prices. Actual costs depend on treatment scope, number of shots, product brand, and individual condition. Final personalised plans and quotes are provided by the director during consultation.
Patient Guide & Frequently Asked Questions
Address & Directions
- Address (EN)4F Seowon Six, 839 Nonhyeon‑ro, Gangnam‑gu, Seoul, Republic of Korea
- Address (KR)서울특별시 강남구 논현로 839 서원식스 4층
- Address (CN)首尔特别市江南区论岘路839 西原Six 4楼
- DirectionsApgujeong Station (Line 3) Exit 4, approx. 3‑min walk
- Navigation TipFor taxis, say “베이드의원”; copy the Korean address into Naver Map or Kakao Map
Operating Hours
- Mon–Fri: 10:00 – 20:00
- Sat: 10:00 – 16:00
- Sun & Public Holidays: Closed
Booking Tip: We recommend booking at least 1‑2 weeks in advance. You can check clinic details, doctor profiles, treatment descriptions, and available slots via the “Gangnam Wuyou” mini‑program.
Language Support: The clinic has a Chinese‑speaking coordinator providing full interpretation services. Korean device brochures and transparent price lists are available on‑site.
Additional Services: An on‑site tax refund machine is available – you can process your refund immediately after treatment without queuing at the airport.
Frequently Asked Questions
Q1: Does Director Nam personally perform the treatments?
A：Yes. BAID adheres to a director‑led principle. High‑level injections, Ulthera, and collagen regeneration are all performed personally by Dr. Nam, following a detailed discussion based on skin analysis.
Q2: What is BAID’s aesthetic style?
A：BAID specialises in a “small‑amount, multiple‑session, natural harmony” approach to light aesthetics – leaning towards a “born‑with‑it” look rather than dramatic changes. Dr. Nam adjusts regionally based on facial dynamics and structure, avoiding stiffness.
Q3: Is BAID’s pricing fair for international patients?
A：BAID follows an “equal pricing for all” policy. The consultation fee is 15,000 KRW, deductible if treatment is performed the same day. On‑site Chinese‑speaking staff assist with all communications.
Q4: How can international patients book an appointment?
A：We recommend booking at least 1‑2 weeks in advance. You can check clinic information and available times via the “Gangnam Wuyou” mini‑program. The clinic has a Chinese coordinator for smooth communication.
Q5: What treatments does BAID offer?
A：BAID is a pure dermatology clinic and does not perform major surgical procedures. It offers three main categories: energy‑based lifting, injectables, and skin management – including Ulthera, Thermage, Titanium Lifting, HA fillers, PicoSure, Gold Microneedling RF, and skin boosters.
Conclusion
Choosing a dermatology clinic in Apgujeong ultimately comes down to the doctor’s aesthetic philosophy, the thoroughness of care, and the alignment of price with value. BAID’s value doesn’t lie in being the largest or most luxurious – it lies in offering a clear proposition: If you want a Yonsei PhD‑trained director to personally handle your treatment, a natural and harmonious aesthetic style, and a transparent equal‑pricing policy – this is a choice worth considering.
From Dr. Nam’s “small‑amount, multiple‑session” natural aesthetics, to the scientific approach of layered anti‑ageing; from the non‑assembly‑line model of “director‑led + private consultations,” to the transparent equal‑pricing policy – every detail conveys the same message: Here, we respect the uniqueness of every face and the right of every patient to make an informed decision.