HERSHE Plastic Surgery Complete Guide: Anti‑Aging Procedures, Pricing, Doctors & FAQs (2026)
When you first notice that nasolabial fold, the gradual blurring of your jawline, or the loss of facial contour, a subtle panic often sets in—not fear of aging itself, but the dread of looking older than you really are. This anxiety is usually accompanied by a deeper concern: will anti‑aging surgery make me look like someone else?
HERSHE Plastic Surgery, located on the 2nd‑4th floors of 730 Samsung‑ro, Cheongdam‑dong, Gangnam‑gu, Seoul, offers an answer that stands apart from the mainstream “over‑tightening” approach. Since opening its doors in 1992, the clinic has spent over three decades building its own methodology—not about pulling the face as tight as possible, but finding the optimal balance between “natural” and “improved.”
HERSHE’s core philosophy can be summed up in one sentence: we do not recommend excessive surgery. In an aesthetic industry that often equates “more with better,” this principle is remarkably restrained—and remarkably valuable.
Anti‑Aging & Breast Surgery: Not “Tightening,” but “Rediscovering”
HERSHE Plastic Surgery is positioned as an anti‑aging specialty clinic. But here, “anti‑aging” is not just a single facelift procedure—it is a comprehensive solution covering the face, neck, and body.
In facial rejuvenation, HERSHE offers a wide range of techniques: MACS lift, full face lift, mid‑face lift, neck lift, mini‑SMAS lift, and mini‑contour lift. These procedures are not about “the more complex the better”—the clinic’s representative director, Dr. Jung Young‑choon, is a former president of the Minimally Invasive Plastic Surgery Society (MIPS). His guiding philosophy is “Minimally Invasive Plastic Surgery”—achieving maximum improvement with minimal tissue trauma.
In breast surgery, HERSHE has also accumulated deep expertise. The hospital uses high‑definition HD endoscopes for breast procedures and operates with a dedicated anesthesia team and a fully integrated surgical system. In June 2024, Italian plastic surgeon Dr. Nava, Director of the European National Cancer Center, visited HERSHE specifically to exchange knowledge on breast surgery with Dr. Jung. A top European specialist travelling halfway around the world to share techniques is itself a strong endorsement of HERSHE’s capabilities in breast surgery.
In addition, HERSHE has developed unique strengths in buttock lifting and body contouring (such as shoulder filler injections and trapezius muscle toxin treatments).
Suitable candidates include:
- Those seeking to improve signs of aging such as sagging, drooping, and wrinkles
- Individuals who desire natural‑looking results rather than “over‑pulled” appearances
- Patients considering breast surgery (augmentation, mastopexy, etc.)
- Those looking to optimise overall body proportions through buttock lifts or shoulder line improvements
Why Choosing the Right Surgeon for Anti‑Aging Matters – Three Core Decision Factors
Depth of Minimally Invasive Technique
Anti‑aging surgery is essentially about balancing “effect” with “trauma.” Over‑dissection and over‑tightening can lead to stiff, unnatural facial expressions and may even accelerate future sagging. HERSHE’s “minimally invasive” philosophy emphasizes achieving natural lifting results with the least possible tissue damage. Dr. Jung, as a former president of MIPS, brings deep technical expertise and industry standing that sets HERSHE apart from clinics that “cut first, think later.”
30+ Years of Zero‑Accident Safety Record
Since its founding in 1992, HERSHE has completed over 40,000 consultations and procedures with zero medical accidents. This is an exceptionally rare record in the Gangnam plastic surgery scene. Notably, HERSHE operates a medical team real‑name system—patients know exactly which doctor is responsible for every step from consultation to surgery. The clinic expressly guarantees no proxy surgery—the attending physician performs the procedure personally. In addition, the hospital is equipped with emergency response systems and cutting‑edge medical devices to handle any critical situation.
International Recognition and Industry Awards
HERSHE has welcomed patients from 51 countries. The clinic has won the Korea Healthcare Industry Award five times, received the Minister of Health and Welfare Award, and was honoured twice with the Gangnam‑gu Foreign Patient Service Award and Medical Tourism Industry Merit Award. Moreover, HERSHE is an official COOLFASE‑certified hospital. These multiple endorsements from government bodies, industry associations, and international accreditations form a verifiable trust framework.
Clinic Profile & Core Advantages: An Anti‑Aging Landmark in Cheongdam‑dong for Over 30 Years
HERSHE Plastic Surgery is located on the 2nd‑4th floors of 730 Samsung‑ro, Cheongdam‑dong, Gangnam‑gu, Seoul. Cheongdam‑dong is a prime commercial district in Gangnam and a hub for fashion, beauty, and entertainment. The clinic occupies three dedicated floors. As a licensed plastic surgery hospital, it has 2 representative directors, 1 specialist director, and 5 assistants.
Unlike trendy, newly‑opened clinics, HERSHE’s positioning is clear—a specialty hospital focused on anti‑aging and breast surgery. Over 30 years of industry presence means its technical system was not built by chasing fads but accumulated case by case over a long period and refined through continuous iteration.
HERSHE is also academically active, conducting extensive research and exchanges in the fields of anti‑aging and minimally invasive plastic surgery. This “technology exporter” role gives it a unique position within the Korean plastic surgery community.
Representative Director: Dr. Jung Young‑choon – Former President of the Minimally Invasive Plastic Surgery Society
HERSHE’s representative director is Dr. Jung Young‑choon.
Dr. Jung is a government‑certified plastic surgery specialist. His career began as a resident in plastic surgery at Severance Hospital, and he has since accumulated over 30 years of clinical experience. He served as the President of the Minimally Invasive Plastic Surgery Society (MIPS)—a position that affirms his academic authority in the global minimally invasive field.
On the international stage, Dr. Jung has frequently exchanged ideas with leading plastic surgeons worldwide. The visit by Italian surgeon Dr. Nava to discuss breast surgery is just one example of his global influence.
Consultation style: Dr. Jung is known for his “restraint.” HERSHE adheres to a clear principle: do not recommend excessive surgery—through detailed consultation and precise diagnosis, he offers the most suitable plan within reasonable limits. This “less is more” philosophy, in an industry that often pushes for “more is better,” has become a rare and valuable trait.
Price Reference: Transparent Pricing, Tailored to Individual Needs
HERSHE practices transparent pricing. Below are reference price ranges for common procedures (in Korean Won, exchange rates may vary):
| Procedure | Reference Price Range (KRW) |
|---|---|
| MACS Lift | Approx. 8,000,000 – 15,000,000 |
| Full Face Lift | Approx. 12,000,000 – 25,000,000 |
| Mid‑Face Lift | Approx. 6,000,000 – 12,000,000 |
| Neck Lift | Approx. 5,000,000 – 10,000,000 |
| Mini‑SMAS Lift | Approx. 7,000,000 – 13,000,000 |
| Breast Augmentation (Implants) | Approx. 8,000,000 – 15,000,000 |
| Buttock Lift | Approx. 6,000,000 – 12,000,000 |
| Shoulder Filler | Approx. 1,000,000 – 2,000,000 |
| Revision Blepharoplasty (Semi‑Open Incisional) | Approx. 1,430,000 |
※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. HERSHE operates with a real‑name medical team and transparent pricing, with no hidden fees.
Patient Guide & Frequently Asked Questions
🏥 Address 2nd‑4th Floor, 730 Samsung‑ro, Cheongdam‑dong, Gangnam‑gu, Seoul, Republic of Korea
🕒 Hours Mon–Fri 10:00 – 19:00 ｜ Sat 10:00 – 16:00 ｜ Closed Sun & public holidays
🚇 Transport Located on Samsung‑ro in Cheongdam‑dong, near Cheongdam Station (Line 7)
🌐 Language English support (Email: hershe.eng@gmail.com)
🌍 International Patients from 51 countries; recipient of Gangnam‑gu Foreign Patient Service Award
5 Core Questions About HERSHE
Q：How is HERSHE’s anti‑aging surgery different from other clinics?
A：The key differences are the “minimally invasive” technical philosophy and the principle of not recommending excessive surgery. HERSHE strives for the most natural lifting results with minimal trauma, rather than “tightening as much as possible.” Dr. Jung’s role as a former MIPS president gives him international academic authority in this field.
Q：What does “Minimally Invasive Plastic Surgery” mean?
A：It is a global trend in plastic surgery that uses smaller incisions and less tissue dissection to achieve improvement, resulting in shorter recovery, less post‑operative discomfort, and more natural outcomes. HERSHE is a pioneer and advocate of this approach in Korea.
Q：What is HERSHE’s safety record?
A：Since 1992, HERSHE has completed over 40,000 consultations and surgeries with zero medical accidents. The clinic operates with a real‑name system, guarantees no proxy surgery, and is equipped with emergency response systems and advanced medical devices.
Q：Is it convenient for international patients at HERSHE?
A：HERSHE has welcomed patients from 51 countries and has received the Gangnam‑gu Foreign Patient Service Award. English support is available throughout the entire process, from consultation to post‑operative care.
Q：What are HERSHE’s strengths in breast surgery?
A：HERSHE uses high‑definition HD endoscopes for breast surgery and has a dedicated anesthesia team and a fully integrated surgical system. The visit by Italian specialist Dr. Nava reflects the international recognition of HERSHE’s breast surgery capabilities.
HERSHE Plastic Surgery has spent over three decades proving one thing: true anti‑aging is not about turning back time, but about allowing each face to present its most natural state at its own pace. From the technical philosophy of minimally invasive surgery to a 40,000+ case, zero‑accident safety record; from its three‑storey building in Cheongdam‑dong to the trust of patients from 51 countries—it demonstrates that beauty does not need to be excessive.