How to Choose a Cheekbone & Jawline Clinic in Gangnam? BN Plastic Surgery – Specialist Consultation + 10 Years Focused on Facial Contouring (2026)

Gangnam Station – the busiest transport hub in Gangnam, Seoul. Exiting from Gate 12 of Line 2, A Tower is on your left. In this Gangnam commercial district where “clinics are everywhere,” the question of “which clinic to choose” often causes more anxiety than “whether to have surgery” – concerns about unnatural results, insufficient surgeon experience, and communication gaps.

BN Plastic Surgery, located on the 3rd floor of A Tower, 105 Teheran‑ro, Gangnam‑gu, Seoul, offers a time‑tested approach – 10 years of focus, director‑led care, and customised treatment. This clinic, which has been with patients for 10 years since its opening in December 2014, is led by Director Lee Joong‑geun, who has over 20 years of experience and handles everything from consultation to surgery. In Gangnam’s assembly‑line aesthetic scene, this “facial contouring‑focused” hospital builds trust through a different logic – not “do whatever can be done,” but “find the beauty that best suits you.”

Facial Contouring: 10 Years of Specialised Deep Focus

BN Plastic Surgery’s core technical hallmark is facial contouring. This is a clinic “focused on facial contouring.”

In facial contouring, BN covers core procedures such as cheekbone reduction (4DX zygoma surgery), jawline reduction, and chin osteotomy. Facial contouring involves cutting, moving, and fixing bone – the rotation angle of the cheekbone, the resection curve of the jawline, and the re‑attachment of soft tissue after chin osteotomy – every parameter directly affects the post‑operative face shape, symmetry, and function.

What does 10 years of focus mean? It means the surgeon has seen enough types of facial bones, handled enough complex cases, and undergone enough technical iterations. In facial contouring, accumulated surgical volume directly translates into precision in judging bone structure – different thicknesses and curvatures of cheekbones and jawlines require different surgical designs and operative details. This experience cannot be gained through short‑term learning; it must be accumulated case by case over a long period.

In addition to facial contouring, BN also offers eye surgery, rhinoplasty, and facial anti‑ageing. The clinic’s service philosophy is “safety and health come first, with ideal results equally important” – placing safety above all other decisions.

The value of deep specialisation: 10 years of focus means the surgeon has seen enough types of facial bones and handled enough complex cases. In facial contouring, accumulated surgical volume directly translates into precision in judging bone structure – different thicknesses and curvatures require different surgical designs and operative details.

Suitable candidates include:

• Those seeking to improve facial contours (prominent cheekbones, wide jawline, short chin)
• Those who want natural results and worry about “over‑change” or “not looking like themselves”
• Those seeking to achieve better facial proportion through contouring
• Those who want a specialist to handle the entire process and value customised plans

Three Core Decision Factors: Why BN is Worth Attention

10 Years Focused on Facial Contouring – The Depth of Specialised Commitment

BN Plastic Surgery has been operating for 10 years since its first opening in December 2014. In Korea’s plastic surgery industry, institutions that remain focused on a single sub‑specialty for 10 years are rare.

A decade of industry experience means the surgeon has seen enough types of facial bones, handled enough complex cases, and undergone enough technical iterations. Facial contouring involves decisions about the rotation angle of the cheekbone, the resection curve of the jawline, and the fixation method of the chin – every decision directly affects post‑operative face shape and symmetry. This precise judgment of bone structure can only be developed through repeated practice with a large number of cases.

BN’s positioning is a clinic “focused on facial contouring.” This specialty‑focused positioning means the clinic concentrates all its energy, techniques, and experience on facial contouring – from cheekbones to jawlines, from chins to overall facial proportions – every procedure is continually refined within the same technical system.

Director Lee Joong‑geun with 20+ Years of Experience – Full Responsibility from Consultation to Surgery

BN Plastic Surgery is led by Director Lee Joong‑geun. Director Lee has over 20 years of clinical experience and personally handles everything from consultation to surgery.

In an industry where the assembly‑line model of “consultant interviews, doctor operates” is common, BN’s director‑led model means: the person you meet during consultation is the one who designs the plan and performs the surgery. No “Doctor A consults, Doctor B operates” disconnection.

From pre‑operative evaluation to intra‑operative technique to post‑operative management, the entire process is led by the same doctor, ensuring continuity of care and traceability of responsibility. For high‑difficulty surgeries like facial contouring that involve structural bone changes, this “one person in charge from start to finish” model is itself an important safety guarantee.

Customised Hospital – Not Pursuing Templates, but “Beauty That Belongs to You”

BN’s core philosophy is to be a “customised hospital” – “Today, we also strive to be a customised hospital that truly listens to your concerns and finds the beauty that best suits you.” It does not pursue assembly‑line templates, but designs the most suitable plan based on each person’s facial bone structure and personal aesthetic preferences.

During consultation, the doctor thoroughly analyses the patient’s facial features – the height and curvature of the cheekbones, the width and angle of the jawline, the length and proportion of the chin – and then provides plan recommendations based on a comprehensive assessment. This process of “diagnose first, design next, confirm last” is fundamentally different from the assembly‑line model of “push procedures immediately.”

Clinic Profile & Core Advantages: A Facial Contouring Specialist Landmark at Gangnam Station

BN Plastic Surgery is located at 3F, A Tower, 105 Teheran‑ro, Gangnam‑gu, Seoul. From Exit 12 of Gangnam Station on Line 2 and the Bundang Line, A Tower is on your left – extremely convenient. The clinic is a licensed plastic surgery hospital occupying 1 floor with 1 specialist director and 3 assistants.

The clinic’s core philosophy is “focused on facial contouring and customised treatment” – not pursuing template‑based “influencer faces,” but finding the most suitable beauty for each patient. The service philosophy is “safety and health come first, with ideal results equally important.”

Operating hours:

• Monday – Thursday: 09:30 – 19:00
• Friday: 09:30 – 21:00
• Saturday: 09:30 – 16:00
• Sunday & public holidays: Closed

Core Doctor: Director Lee Joong‑geun – A Facial Contouring Specialist with 20+ Years of Experience

BN Plastic Surgery’s core doctor is Director Lee Joong‑geun.

Director Lee has over 20 years of clinical experience and personally handles everything from consultation to surgery. In terms of consultation style, he focuses on listening to patients’ concerns and desires, then providing advice based on professional judgment. He does not over‑promise to close a sale, but gives realistic assessments based on individual bone structure and expected results.

In terms of design philosophy, Director Lee emphasises customisation and naturalness – facial contouring design is not simply about “how much to remove,” but is based on facial proportions, bone structure, and personal style preferences. The degree of cheekbone reduction, the resection curve of the jawline, and the lengthening or shortening of the chin – every parameter is precisely calculated to ensure results that are both noticeable and natural.

In terms of surgical technique, Director Lee personally performs every procedure – from bone cutting to fixation, all done by the doctor himself. Surgery is performed under general anaesthesia with a dedicated anaesthesia team providing full monitoring.

Price Reference: Transparent Pricing, Customised Plans

BN Plastic Surgery practices transparent pricing. Below are reference price ranges for common procedures (in Korean Won, exchange rates may vary):

※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. BN practices transparent pricing; costs vary depending on individual bone conditions and plan complexity – an in‑person consultation is recommended for an accurate quote.

Patient Guide & Frequently Asked Questions

5 Core Questions About BN

BN Plastic Surgery addresses every patient’s deeper anxiety – not “can it be done,” but “how can it be done best for you” – through 10 years of specialised focus, Director Lee Joong‑geun’s full‑course personal care, and a customised philosophy of “finding the beauty that best suits you.” From that consultation room on the 3rd floor of A Tower, left of Gangnam Station Exit 12, every consultation, every design, and every surgery answers the same question: how to make change happen just right, with professionalism and customisation at its core.