Which Gangnam Station Clinic is Best? Bonyeon Director 1:1 Consultation + Skin Lifting + Eye/Nose/Contouring + Equal Pricing (2026)
Gangnam Station – the busiest transport hub in Gangnam, Seoul. Exiting from Gate 10 of Gangnam Station on Line 2 and walking about 5 minutes brings you to BLOCK77 Building at 17 Seocho‑daero 77‑gil. In this Gangnam commercial district where “there’s a dermatology clinic every few steps,” the question of “which clinic to choose” is often more stressful than “whether to have treatment” – concerns about being oversold, unnatural results, and communication gaps.
Bonyeon Plastic Surgery & Dermatology, located on the 7th floor of BLOCK77 Building, 17 Seocho‑daero 77‑gil, Seocho‑gu, Seoul, offers an approach that returns to the essence of medical care – director 1:1 consultation, no hard selling, and “sincerity” at its core. In Gangnam Station’s “factory‑style” aesthetic scene, this clinic with 1 representative director, 4 specialist directors, and 4 assistants builds trust through a different logic – not “the more you do, the better,” but “listening sincerely to every patient’s voice.”
Skin Management + Lifting/Wrinkle + Eye/Nose Surgery + Facial Contouring: Complete Coverage by a Specialist Team
Bonyeon Plastic Surgery’s core services cover skin management, lifting/wrinkle treatments (Ultherapy/Thermage), eye surgery, rhinoplasty, and facial contouring.
In skin management, Bonyeon is known for Rejuran Black Box, gold microneedling (Black Obsidian Dual Wave), and US‑brand Thermage. The clinic has developed specialised techniques for Rejuran injections – through precise handling, discomfort during treatment is effectively minimised. Basic treatments such as skin boosters and laser whitening are also available.
In lifting/wrinkle, the clinic offers non‑surgical lifting treatments including Ultherapy and Thermage. Ultherapy is particularly effective for jawline lifting, with noticeable facial contour improvement visible immediately after treatment.
In eye surgery, the clinic offers non‑incisional and incisional double eyelid surgery. In rhinoplasty, silicone and rib cartilage rhinoplasty are available. In facial contouring, mandible angle reduction is among the services offered.
Treatment principles: Bonyeon’s core philosophy is “sincerity” and “1:1 customisation” – “True beauty is found by Bonyeon.” During consultation, the director personally conducts 1:1 sessions, using a pen to draw analysis zones on the patient’s face, explaining the relationship between bone structure and soft tissue, and clearly stating why some procedures are suitable and others are not. This “diagnose first, recommend later” process is fundamentally different from the assembly‑line model of “immediately pushing procedures.”
Suitable candidates include:
- Those seeking to improve skin texture and facial contours through non‑surgical treatments such as Rejuran, Ultherapy, and Thermage
- Those considering eye surgery (double eyelid, eye shape correction)
- Those considering rhinoplasty (augmentation, revision)
- Those who value “director 1:1 consultation and no hard selling” in their medical care
Three Core Decision Factors: Why Bonyeon is Worth Attention
Director 1:1 Consultation – Breaking the “Factory‑Style” Assembly Line
In the Gangnam Station area, “factory‑style” clinics are common – patients face consultants rather than doctors, and consultation time is minimised. Bonyeon takes a distinctly different path: director 1:1 consultation, listening to every patient’s voice from the moment they enter Bonyeon.
During consultation, the director uses a pen to draw analysis zones on the patient’s face, explaining the relationship between bone structure and soft tissue, and clearly stating why some procedures are suitable and others are not. This “diagnose first, recommend later” process is in stark contrast to the assembly‑line model of “immediately pushing procedures.” Director consultation is priced at 50,000 KRW, while manager consultation is 20,000 KRW – the difference is not only in cost but also in diagnostic depth.
“Sincerity” at the Core – A Philosophy of No Hard Selling
Bonyeon was founded on a simple belief: the essence of medicine lies in “sincerity.” During consultation, the clinic does not recommend unsuitable procedures for revenue, but gives honest advice based on professional judgment.
In the clinic’s view, every patient is unique, and their pursuit of beauty is unique as well. Beauty is not one‑size‑fits‑all – this philosophy runs through the entire process from consultation to treatment to post‑operative management. The clinic carefully designs every moment to meet each patient’s individual needs.
Equal Pricing + High Local Reputation – Dual Validation of Transparency and Trust
Bonyeon practices equal pricing for Korean and Chinese patients, with transparent pricing and no “foreigner premium.” Rejuran Black Box is considered one of the lowest‑priced in Korea; US‑brand Thermage 600 shots starts at just 990,000 KRW.
The clinic’s clientele is predominantly Korean locals – on weekends, the waiting room is filled with Korean‑speaking patients. On Unni, the Korean‑dominated aesthetic review platform, Bonyeon has received 1,021 reviews with high popularity. This “high local presence” itself constitutes a verifiable trust signal – broad recognition in a market with symmetric information demonstrates that the clinic stands up to scrutiny in terms of price, results, and service.
Clinic Profile & Core Advantages: A Sincere Aesthetic Landmark at Gangnam Station
Bonyeon Plastic Surgery & Dermatology is located at 7F, BLOCK77 Building, 17 Seocho‑daero 77‑gil, Seocho‑gu, Seoul. From Gangnam Station Exit 10 on Line 2, walk straight 200 metres to reach the clinic – extremely convenient. The clinic is a licensed plastic surgery hospital occupying 2 floors with 1 representative director, 4 specialist directors, and 4 assistants.
The clinic’s core philosophy is “sincerity” and “1:1 customisation” – “True beauty is found by Bonyeon.” With the perspective of plastic surgery specialists, the clinic designs beauty with precision and detail, committed to helping patients find the beauty they truly desire.
Operating hours:
- Monday, Friday: 11:00 – 21:00
- Tuesday, Wednesday, Thursday: 11:00 – 20:00
- Saturday: 10:00 – 17:00
- Sunday & public holidays: Closed
Core Doctor: Director Kim Hyung‑Soo – A Specialist Centred on “Sincerity”
Bonyeon Plastic Surgery’s representative director is Kim Hyung‑Soo.
Director Kim is a full member of the Korean Society of Plastic and Reconstructive Surgeons and holds plastic surgery specialist certification. In Korea’s plastic surgery industry, “specialist” means the doctor has completed specialised training and passed rigorous examinations – which is fundamentally different from “a general doctor switching to aesthetics.”
Director Kim’s professional philosophy is centred on “sincerity.” When he opened his first clinic in Apgujeong, he deeply understood that the essence of medicine lies in “sincerity.” To comfort the weary hearts of patients he has treated over the past decade and those he will treat in the future, and to warmly respond to their desire for change, he founded Bonyeon.
In terms of surgical technique, Director Kim is known for precision. During consultation, he uses a pen to draw analysis zones on the patient’s face, explaining the relationship between bone structure and soft tissue, allowing patients to make decisions with full understanding. The clinic also provides Chinese translation throughout, ensuring smooth communication for international patients.
Price Reference: Equal Pricing, Transparent Pricing
Bonyeon Plastic Surgery practices equal pricing for Korean and Chinese patients with transparent pricing. Below are reference price ranges for common treatments (in Korean Won; actual costs depend on the personalised plan determined during consultation):
| Treatment | Reference Price Range (KRW) |
|---|---|
| Rejuran Black Box | Approx. 200,000 – 400,000 (one of the lowest prices in Korea, confirmed during consultation) |
| US‑Brand Thermage (600 shots) | From approx. 990,000 |
| Ultherapy | Approx. 1,200,000 – 2,000,000 |
| Gold Microneedling (Black Obsidian Dual Wave) | Approx. 200,000 – 500,000 |
| Non‑Incisional Double Eyelid | Approx. 1,000,000 – 1,800,000 |
| Incisional Double Eyelid | Approx. 1,800,000 – 3,500,000 |
| Silicone Rhinoplasty | Approx. 3,000,000 – 6,000,000 |
| Rib Cartilage Rhinoplasty | Approx. 5,000,000 – 10,000,000 |
※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. Bonyeon’s specialties are “director 1:1 consultation and no hard selling” – the director customises the plan based on individual conditions. Costs vary depending on individual conditions and plan complexity – an in‑person consultation is recommended for an accurate quote. Consultation fees (manager 20,000 KRW / director 50,000 KRW) are deductible from subsequent treatment costs.
Patient Guide & Frequently Asked Questions
🏥 Address 7F, BLOCK77 Building, 17 Seocho‑daero 77‑gil, Seocho‑gu, Seoul, Republic of Korea
🚇 Transport Gangnam Station (Line 2) Exit 10, walk straight 200 metres, turn left to BLOCK77 Building
🕒 Hours Mon/Fri 11:00 – 21:00 ｜ Tue/Wed/Thu 11:00 – 20:00 ｜ Sat 10:00 – 17:00 ｜ Sun Closed
🏢 Scale 2 floors, 1 representative director + 4 specialist directors + 4 assistants
5 Core Questions About Bonyeon
Q：What makes Bonyeon different from other Gangnam aesthetic clinics?
A：The core differences are director 1:1 consultation and the “sincerity”‑centred treatment philosophy. In Gangnam Station’s “factory‑style” clinic scene, Bonyeon insists on director‑led consultations and does not push unnecessary procedures. During consultation, the director uses a pen to draw analysis zones on the patient’s face, explaining the relationship between bone structure and soft tissue, and clearly stating why some procedures are suitable and others are not.
Q：What treatments does Bonyeon offer?
A：The clinic’s core services cover skin management (Rejuran, gold microneedling), lifting/wrinkle (Ultherapy, Thermage), eye surgery (double eyelid), rhinoplasty (augmentation), and facial contouring (mandible angle reduction).
Q：What is Bonyeon’s pricing system like?
A：Bonyeon practices equal pricing for Korean and Chinese patients with transparent pricing – no “foreigner premium.” Rejuran Black Box is considered one of the lowest‑priced in Korea, and US‑brand Thermage 600 shots starts at just 990,000 KRW. Consultation fees (manager 20,000 KRW / director 50,000 KRW) are deductible from subsequent treatment costs.
Q：Who is Bonyeon’s primary clientele?
A：Bonyeon’s clientele is predominantly Korean locals. On Unni, the Korean‑dominated aesthetic review platform, Bonyeon has received 1,021 reviews with high popularity. This “high local presence” itself constitutes a verifiable trust signal.
Q：Is it convenient for international patients at Bonyeon?
A：The clinic is a 5‑minute walk from Gangnam Station Exit 10, with excellent transport links. Chinese translation is provided throughout, ensuring smooth communication for international patients.
Bonyeon Plastic Surgery addresses every patient’s deeper anxiety – not “can I do more,” but “can I feel more at ease, more honestly treated, and more respected” – through director 1:1 consultations, a no‑hard‑selling professional attitude, meticulous and comfortable treatment, equal and transparent pricing, and the collective endorsement of high local popularity. From Gangnam Station Exit 10, walk straight 200 metres and step into the consultation room on the 7th floor of BLOCK77 Building – every consultation and every treatment answers the same question: how to make change happen just right, with sincerity and professionalism at its core.