How to Choose a Facial Contouring + Breast Surgery Clinic in Korea? NOTE Dual Speciality Center’s 4 Director Selection Criteria (2026)

In Korea, there are hundreds of clinics that claim to specialise in facial contouring or breast surgery. When you open a search page, every one of them says they are “professional” and “authoritative.” But institutions that truly stand up to scrutiny usually have some quantifiable, verifiable hard criteria.

NOTE Plastic Surgery, located on the 12th–15th floors of Peyto Plaza, 563 Gangnam‑daero, Seocho‑gu, Seoul, opened in August 2019 and quickly rose to prominence – in July 2024, it simultaneously expanded its Breast & Body Center and Facial Contouring Center. For a relatively young hospital to achieve independent operation of two specialised centers within five years is itself worth including in your decision‑making scope.

Based on NOTE’s practice, this article distills 5 core criteria for judging whether a facial contouring + breast surgery clinic is trustworthy, to help you as you make your decision.

Facial contouring and breast surgery differ significantly in anatomy, anaesthesia management, and post‑operative care. There is an essential difference in depth of expertise between a hospital that “does everything” and one that establishes independent centers for each speciality.

In July 2024, NOTE simultaneously expanded its Facial Contouring Center and Breast & Body Center – this decision means the hospital has independent pre‑operative assessment systems, surgical teams, and post‑operative management protocols for both fields. For patients who wish to achieve comprehensive facial and body improvements at the same hospital, the dual‑center model avoids the problem of “poor cross‑specialty coordination.”

Key point: Ask the clinic, “How many contouring surgeries do you perform per month? How many breast augmentations?” – if the numbers are vague, it may indicate a lack of speciality depth. NOTE’s specialised center operation is itself a verifiable answer.

NOTE has 4 representative directors and 3 specialist directors. The academic backgrounds of the four representative directors come from four of Korea’s top medical schools:

• Director Jang Seo‑yun – graduated from Korea University College of Medicine, formerly a director at NANA Plastic Surgery and a clinical professor at Korea University Medical Center
• Director Yoo Ji‑han – graduated from Seoul National University College of Medicine, specialising in fine facial plastic surgery and facial contouring
• Director Lee Bo‑hyung – graduated from Chonnam National University College of Medicine, formerly a clinical professor at Chonnam National University Hospital
• Director Kwon Soon‑geun – a senior expert in breast surgery, with a career spanning three major institutions: ID, Lienjang, and Wonjin

The four directors come from four different top universities, with diverse and complementary academic backgrounds – this is not a single‑director model where “one doctor does everything,” but rather a specialty hospital configuration where each sub‑field has its own lead. For patients seeking comprehensive contouring + breast improvements, this means the two major surgeries can be performed by the directors most specialised in each area.

Depth of the Breast Surgery Director’s Revision Expertise

Primary breast augmentation tests aesthetics; breast revision tests skill. In complex situations such as capsular contracture, implant displacement, or asymmetry, revision surgery is far more difficult than primary surgery – it deals with already altered tissues, and every step is irreversible.

NOTE’s Director Kwon Soon‑geun has a particularly outstanding career in breast surgery: he has served as Director of the Breast Center at ID Plastic Surgery, Director of the Breast Center at Lienjang Plastic Surgery, and Director at Wonjin Plastic Surgery (specialising in breast re‑operations). ID, Lienjang, and Wonjin are three of the most representative large‑scale plastic surgery institutions in Korea, and Director Kwon has headed the breast center at all three, accumulating extensive clinical experience especially in breast re‑operations (revisions).

Key point: When choosing a breast augmentation clinic, don’t just look at primary surgery cases – ask, “If complications arise, do you have experience in managing revisions?” – a surgeon with deep experience in breast revision often provides a greater safety margin than one who only performs primary surgeries.

A hospital’s spatial design often reflects its fundamental understanding of “medical aesthetics.” NOTE’s floors 13 to 15, unified in a quiet white tone, make the clinic feel more like a serene art space than a cold medical facility. The main reception area on the 15th floor has high ceilings, with concrete walls softened by warm lighting, conveying a calm and sophisticated atmosphere; during your wait, you can catch a glimpse of greenery from the outdoor courtyard. Consultations are conducted in VIP rooms with excellent privacy.

This spatial design sends a clear signal: beauty should not be rushed or anxious, but fully discussed and confirmed in a tranquil setting. For major surgeries requiring general anaesthesia – like facial contouring and breast surgery – a relaxed atmosphere itself serves as a psychological safety endorsement.

A hospital’s growth trajectory often reflects its true operational capability and market alignment. NOTE opened in August 2019 and by July 2024 had already completed the expansion of its Facial Contouring Center + Breast & Body Center – achieving independent operation of two specialty centers from scratch in five years is uncommon in the Korean plastic surgery industry.

Behind this growth is clear market insight: more and more patients desire comprehensive facial and body improvements under a unified medical standard. The integration of the two centers within the same building means unified pre‑operative assessment, anaesthesia safety standards, and post‑operative management protocols, avoiding the inconsistencies and coordination difficulties that arise when using different institutions.

Key point: If a hospital stays “exactly the same” for a decade, it may indicate a lack of ambition; but blind expansion can mean chasing trends. NOTE’s expansion strategy is focused on two core areas – “contouring + breast” – and it established independent centers for them – a restrained and precise growth strategy.

Clinic Key Data at a Glance

• Established: August 2019
• 2024 Milestone: Expansion and opening of the Breast & Body Center + Facial Contouring Center
• Nature: Private plastic surgery hospital
• Scale: Floors 12–15 of Peyto Plaza (3 floors)
• Medical Staff: 4 representative directors, 3 specialist directors, 25 assistants
• Core Directors: Kwon Soon‑geun (breast revision specialist), Jang Seo‑yun (Korea University), Yoo Ji‑han (Seoul National University), Lee Bo‑hyung (Chonnam National University)
• Core Areas: Facial contouring (cheekbone/mandible/chin), breast surgery (augmentation/revision)
• Specialty: Independent dual‑speciality centers, complementary academic backgrounds of 4 directors, serene and private spatial design

Price Reference: Transparent Pricing, Tailored to Individual Needs

Below are reference price ranges for common procedures at NOTE (in Korean Won, exchange rates may vary):

※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. As contouring and breast surgery vary greatly depending on individual conditions, price ranges can be broad; an in‑person consultation is recommended for an accurate quote.

Patient Guide & Frequently Asked Questions

4 Core Questions About Your Choice

In Korea, the key to choosing a facial contouring + breast surgery clinic is not “how famous it is,” but “how deep its specialisation is, how specialised its director team is, and how extensive its revision experience is.” NOTE Plastic Surgery has accomplished the expansion of dual speciality centers in five years, and built a complementary specialist system with four directors from different top medical schools – this quantifiable set of criteria may well be the decision‑making foundation you have been seeking.