Which Nonhyeon-dong Clinic is Best? Dapilida Eye/Nose/Anti-Ageing + Facelift + Asan Medical Center Director Direct Care (2026)

Nonhyeon-dong – one of the core medical commercial districts in Gangnam, Seoul. Exiting from Nonhyeon Station on Line 7 and walking along Nonhyeon‑ro, dermatology, plastic surgery, and dental clinics are densely packed. For those planning to have plastic surgery or anti‑ageing treatments in Gangnam, “which clinic to choose” is often more stressful than “whether to have treatment” – concerns about safety, unnatural results, and communication gaps.

DA Plastic Surgery (Dapilida), located on the 2nd floor of 822 Nonhyeon‑ro, Gangnam‑gu, Seoul, offers a clear and resolute answer – safety first, patient‑centred. Led by Director Lee Hee‑jong, the clinic leverages the academic foundation of Asan Medical Center and the clinical experience of Incheon Medical Center, placing “safety” above all other decisions. In an industry dominated by assembly‑line aesthetics, this clinic with 1 representative director, 1 specialist director, and 5 assistants has earned trust through a different logic – not “the more you do, the better,” but “safety and results go hand in hand.”

Eye/Nose Surgery + Facelift + Anti-Ageing: Refined Care Led by a Specialist

DA Plastic Surgery’s core services cover eye surgery, rhinoplasty, facelift (V‑Lifting), and anti‑ageing.

In eye surgery, the clinic offers double eyelid surgery, eye shape correction, and revision procedures. Director Lee Hee‑jong is a full member of the Korean Society of Plastic and Reconstructive Surgeons’ Oculoplastic Study Group – this reflects specialised academic and clinical experience in eye surgery. The precision required in eye surgery demands a deep understanding of eyelid anatomy – skin thickness, muscle direction, fat distribution – every layer’s handling determines the naturalness and symmetry of the post‑operative shape.

In rhinoplasty, the clinic also has deep technical expertise. Director Lee is a full member of the Rhinoplasty Study Group of the Korean Society of Plastic and Reconstructive Surgeons. Rhinoplasty involves implant selection, tip shaping, and alar adjustments – the rotation angle of the tip, the support strength of the columella, and the curvature of the alar base – every parameter directly affects overall facial harmony.

In facelift (V‑Lifting), DA has established a specialised technical system. V‑Lifting restores facial lines to a smooth, natural state through precise tissue repositioning and moderate lifting. Over‑tightening can lead to stiff, unnatural expressions; a moderate lift improves signs of ageing while preserving natural facial dynamics and individual character. The hospital has a systematic post‑operative swelling management protocol to help patients through recovery.

In anti‑ageing, Director Lee is a full member of the Korean Society of Plastic and Reconstructive Surgeons’ Anti‑Ageing Study Group – from facial lifting to skin management, the hospital provides comprehensive anti‑ageing solutions.

Safety‑first principle: DA adheres to a “diagnose first, plan later” process – from facial bone structure and soft tissue distribution to skin condition, the doctor provides recommendations only after thorough evaluation. This “face‑to‑face detailed consultation” model avoids information asymmetry that can arise from remote communication, ensuring every treatment decision is made on solid medical grounds.

Suitable candidates include:

• Those considering eye surgery (double eyelid, eye shape correction, revision)
• Those considering rhinoplasty (augmentation, revision)
• Those considering facelift (V‑Lifting, facial rejuvenation)
• Those who value “safety first” and want a specialist to handle the entire process

Three Core Decision Factors: Why Dapilida is Worth Attention

Director Background from Asan Medical Center – Complete Training from Academia to Clinical Practice

DA Plastic Surgery’s core doctor, Director Lee Hee‑jong, has a complete training background from Korea’s top medical institutions. He graduated from Ulsan University College of Medicine with a master’s degree. Asan Medical Center, affiliated with Ulsan University, is one of Korea’s largest general hospitals and holds a very high academic status in the Korean medical system.

Director Lee completed his plastic surgery specialist training at Asan Medical Center and served as a clinical professor of plastic surgery at Asan Medical Center. He later studied at the University of Chicago Medical Center in the United States – one of the world’s top medical institutions – which gave him international perspectives and technical systems in plastic surgery.

At the clinical level, Director Lee served as Head of the Plastic Surgery Department at Incheon Medical Center Baengnyeong Hospital. Baengnyeong Hospital is a key medical institution in northwestern Korea, and serving as its plastic surgery department head means he has systematic management experience in complex case handling, team leadership, and safety system development. From academic training at Asan Medical Center to international study at the University of Chicago, to clinical management at Incheon Medical Center – Director Lee’s career covers the most critical dimensions of a plastic surgeon’s professional development.

Safety First – Systematic Assurance from OR to Post‑Op Management

DA’s core philosophy is “safety first, patient‑centred.” This is not just a slogan but a systematic practice that runs through pre‑operative assessment, surgical technique, and post‑operative management.

In the pre‑operative phase, the hospital insists on face‑to‑face detailed consultation – only after seeing each patient in person does the doctor finalise the personalised treatment plan. From facial bone structure and soft tissue distribution to skin condition, the doctor provides recommendations only after thorough evaluation. This “diagnose first, plan later” process avoids information asymmetry that can arise from remote communication.

During surgery, Director Lee, drawing on his safety management experience as Head of Plastic Surgery at Incheon Medical Center Baengnyeong Hospital, has established a systematic surgical safety protocol – from anaesthesia management to intra‑operative monitoring, from sterilisation standards to emergency equipment – every step follows clear standards.

In post‑operative management, the hospital has a systematic recovery support system – including professional swelling management, clear recovery guidance, and regular follow‑up appointments. Final results often take weeks to months to fully stabilise, and systematic post‑operative care is key to ensuring the outcome.

International Patient Services – Full Support from Language to Logistics

DA Plastic Surgery has established a mature system for international patients. The hospital provides transparent pricing before surgery – quotes provided during online consultation are consistent with those given in‑person – this pricing consistency reduces trust costs for international patients during the decision‑making phase.

In terms of language support, the hospital has multilingual patient coordinators providing full translation services – from pre‑operative consultation to surgical accompaniment, from post‑operative recovery to follow‑up visits. In terms of logistics, the hospital provides airport pick‑up and drop‑off services, helping international patients with transport after arrival.

The hospital offers a wide range of advanced aesthetic treatments and techniques – from eye surgery to rhinoplasty, from facelift to skin management – covering the complete spectrum of aesthetic medicine. For those planning medical tourism in Korea, this “from arrival to departure” full‑service system lowers the threshold for decision‑making and action in a foreign country.

Clinic Profile & Core Advantages: A Safety‑First Aesthetic Landmark in Nonhyeon‑dong

DA Plastic Surgery is located at 2F, 822 Nonhyeon‑ro, Gangnam‑gu, Seoul. Nonhyeon‑dong is one of the core medical commercial districts in Gangnam, within walking distance from Nonhyeon Station on Line 7, with full amenities. The clinic is a licensed plastic surgery hospital with 1 representative director, 1 specialist director, and 5 assistants.

The clinic’s core philosophy is “safety first, patient‑centred” – based on Director Lee’s safety management experience as Head of Plastic Surgery at Incheon Medical Center Baengnyeong Hospital, placing safety above all other decisions.

Operating hours:

• Monday – Thursday: 10:00 – 19:00
• Friday: 10:00 – 17:00
• Saturday: 10:00 – 20:00

Core Doctor: Director Lee Hee‑jong – A Safety Guardian from Asan Medical Center

DA Plastic Surgery’s core doctor is Director Lee Hee‑jong.

Director Lee graduated from Ulsan University College of Medicine with a master’s degree and completed his plastic surgery specialist training at Asan Medical Center. Asan Medical Center is one of Korea’s largest general hospitals, and its plastic surgery department holds a very high academic status in Korea. He later studied at the University of Chicago Medical Center, expanding his international perspective and technical systems.

At the clinical level, Director Lee served as Head of the Plastic Surgery Department at Incheon Medical Center Baengnyeong Hospital. Baengnyeong Hospital is a key medical institution in northwestern Korea, and serving as its plastic surgery department head means he has systematic management experience in complex case handling, team leadership, and safety system development.

Academic credentials: Director Lee’s academic affiliations cover multiple authoritative Korean societies: Full Member of the Korean Society of Plastic and Reconstructive Surgeons, Full Member of the Korean Society for Aesthetic Plastic Surgery, Full Member of the Korean Society of Plastic Surgeons in Private Practice, Full Member of the Oculoplastic Study Group, Full Member of the Rhinoplasty Study Group, Full Member of the Anti‑Ageing Study Group. He also serves as a clinical professor of plastic surgery at Asan Medical Center – from academic training to clinical practice, from domestic training to international study, Director Lee’s career covers the most critical dimensions of a plastic surgeon’s professional development.

Price Reference: Transparent Pricing, Customised Plans

DA Plastic Surgery practices transparent pricing – quotes provided during online consultation are consistent with those given in‑person. Below are reference price ranges for common procedures (in Korean Won; actual costs depend on the personalised plan determined during consultation):

※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. DA practices transparent pricing – online consultation quotes are consistent with in‑clinic consultation quotes. Costs vary depending on individual conditions and plan complexity – including but not limited to surgical scope, anatomical differences, and anaesthesia type. Comprehensive anti‑ageing plans vary depending on the combination of procedures, treatment scope, and personalised design – an in‑person consultation is recommended for an accurate quote.

Patient Guide & Frequently Asked Questions

5 Core Questions About Dapilida

DA Plastic Surgery addresses every patient’s deeper anxiety – not “can it be cheaper,” but “can it be safer, more professional, and more respectful” – through the academic excellence of Asan Medical Center, the clinical management experience of Incheon Medical Center, the international training at the University of Chicago, and the unwavering “safety first” philosophy. Starting from that consultation room on the 2nd floor of 822 Nonhyeon‑ro, every consultation and every treatment answers the same question: how to make change happen just right, with safety at its core.