Is Gangnam CHAI Plastic Surgery Worth It? Director Responsibility System + Eye/Nose Specialties + Six Honest Treatment Principles (2026)

Sinsa-dong – one of the most representative fashion landmarks in Gangnam, Seoul. Along the tree-lined Garosu-gil, boutique shops, cafes, and medical institutions line the streets. For those planning to have plastic surgery in Gangnam, “which clinic to choose” is often more stressful than “whether to have surgery” – concerns about unnatural results, assembly‑line operations, and the possibility that consultation and surgery are done by different doctors.

CHAI (Difference) Plastic Surgery, located on the 2nd floor of Sinsa Building, 11 Nonhyeon-ro 167-gil, Gangnam-gu, Seoul, offers an approach that returns to the essence of medical care – a director responsibility system, 1:1 customised design, and six honest treatment principles. In Gangnam’s assembly‑line aesthetic scene, this clinic, named “Difference,” builds trust through a different logic – not “one face for all,” but “custom‑made for you.”

Eye/Nose Surgery + Body Contouring: Complete Coverage by a Specialist Team

CHAI Plastic Surgery’s core procedures cover eye surgery, rhinoplasty, and body contouring.

In eye surgery, the clinic offers double eyelid surgery, epicanthoplasty, and under‑eye bag removal. Based on each individual’s facial features, 1:1 customised designs are created – not pursuing a uniform “template eye,” but designing eyelid creases that harmonise with the entire face based on anatomical parameters such as palpebral fissure length, brow‑eye distance, and orbital bone structure.

In rhinoplasty, CHAI’s nose surgery features the “cute tip nose” – combining the characteristics of a straight nose and a turned‑up nose, tailored to the relatively flatter facial contours of Asians, creating a more personalised surgical plan. The post‑operative results are impressive yet natural, suitable for those who want significant change without obvious surgical traces.

In body contouring, the clinic has also accumulated extensive clinical experience, offering personalised plans for different patient needs.

Core philosophy: CHAI is named “Difference” – it does not pursue uniform templates, but provides 1:1 customised designs based on each individual’s facial features. During consultation, the clinic recommends only suitable procedures without excessive guidance – this restrained approach stems from the belief that “what suits you best is what matters most.”

Suitable candidates include:

• Those considering eye surgery (double eyelid, epicanthoplasty, under‑eye bags)
• Those considering rhinoplasty (cute tip nose, personalised nose design)
• Those considering body contouring (liposuction, body shaping)
• Those who value 1:1 customised design and full director responsibility

Three Core Decision Factors: Why CHAI is Worth Attention

Director Responsibility System – One Person in Charge from Consultation to Post‑Op

In an industry where the assembly‑line model of “consultant interviews, doctor operates” is common, CHAI takes a distinctly different path – the director responsibility system.

From consultation to surgery and post‑operative management, the entire process is personally handled by the director. There is no “Doctor A consults, Doctor B operates” disconnection. The 1:1 attending physician responsibility system ensures that the surgeon systematically manages the entire process – diagnosis, design, surgery, and aftercare. For plastic surgery, this “one person in charge from start to finish” model is itself an important safety guarantee.

1:1 Customised Design – Rejecting Template‑Based Personalised Plans

CHAI’s core philosophy is “difference” – not pursuing uniform templates, but providing 1:1 customised designs based on each individual’s facial features.

During consultation, the doctor conducts a comprehensive assessment based on the individual’s facial proportions, bone structure, and skin condition, then designs the most suitable plan. The clinic recommends only suitable procedures without excessive guidance – this restraint of “no hard selling” is precisely the professional integrity that experienced doctors possess. The clinic’s “cute tip nose” rhinoplasty is a typical example – combining the characteristics of straight and turned‑up noses, tailored to the relatively flatter facial contours of Asians, creating a more personalised surgical plan.

Six Treatment Principles – Systematic Assurance of Honesty and Safety

CHAI has established six treatment principles that form a complete system from consultation to post‑operative management:

• Director responsibility system – no one else performs the surgery; the director personally handles everything from consultation to surgery and aftercare
• Honest consultation – values communication with patients, invests more time, and provides candid consultations
• Recommend only necessary surgeries – recommends only suitable procedures without excessive guidance
• Patient safety first – equipped with various emergency devices and a comprehensive safety system
• Continuous research and effort – actively engages in academic and research activities to improve patient satisfaction
• Responsibility for surgical outcomes – operates multiple management programs to ensure accountability for results

These six principles cover the entire process from consultation to post‑operative management, forming a verifiable system of honesty and safety.

Clinic Profile & Core Advantages: A Differentiated Aesthetic Landmark in Sinsa‑dong

CHAI Plastic Surgery is located at 2F, Sinsa Building, 11 Nonhyeon-ro 167-gil, Gangnam-gu, Seoul. Sinsa‑dong is one of the most representative fashion and lifestyle landmarks in Gangnam, with convenient transport and full amenities around Garosu‑gil. The clinic is a licensed plastic surgery hospital.

The clinic’s core philosophy is “difference” – with skilled techniques to uncover each patient’s hidden beauty, striving for continuous excellence as a differentiated plastic surgery clinic. 1:1 customised design based on each individual’s facial features is the standard that CHAI consistently upholds.

Operating hours:

• Monday – Friday: 10:00 – 19:00
• Saturday: 10:00 – 17:00
• Sunday: Closed

Core Doctor: The Director – A Specialist with Full Responsibility

CHAI Plastic Surgery’s core doctor is the Director. The clinic operates a director responsibility system – no one else performs the surgery; the director personally handles everything from consultation to surgery and aftercare.

In terms of consultation style, the director emphasises honest communication – investing more time in candid consultations without over‑promising. In terms of design philosophy, the director emphasises 1:1 customisation – designing personalised plans based on each individual’s facial features. In terms of surgical technique, the director personally performs every procedure – from diagnosis to design to surgery, all done by the doctor himself.

Price Reference: Transparent Pricing, Customised Plans

CHAI Plastic Surgery practices transparent pricing. Below are reference price ranges for common procedures (in Korean Won; actual costs depend on the personalised plan determined during consultation):

※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. CHAI offers 1:1 customised design; costs vary depending on individual conditions and plan complexity – including but not limited to surgical scope, anatomical differences, and anaesthesia type. An in‑person consultation is recommended for an accurate quote.

Patient Guide & Frequently Asked Questions

5 Core Questions About CHAI

CHAI Plastic Surgery addresses every patient’s deeper anxiety – not “can it be done,” but “how can it be done best for you” – through the director responsibility system’s full‑course care, the personalised philosophy of 1:1 customised design, the honest system of six treatment principles, and the unique positioning embodied in the word “difference.” Starting from that consultation room on the 2nd floor of Sinsa Building in Sinsa‑dong, every consultation, every design, and every surgery answers the same question: how to make change happen just right, with professionalism and customisation at its core.