How is Genius Clinic in Seomyeon, Busan? 10 Years of Dermatology + Filler Expertise + 1:1 Customised Care + Director Lee Hwan-joong Direct Consultation (2026)
Busan Seomyeon – the most vibrant commercial and transport hub in Busan, where Subway Lines 1 and 2 intersect, surrounded by landmarks such as Lotte Department Store and Seomyeon Market. For those travelling or living in Busan and hoping to receive skin or aesthetic treatments, choosing a trustworthy clinic is often more concerning than deciding which procedure to get.
Genius Clinic (Seomyeon Branch), located on the 3rd floor of Cheonwoo Building, 5 Jungang-daero 691-gil, Busanjin-gu, Busan, offers an approach that returns to the essence of medical care – 1:1 personalised care, rejecting the assembly line, with the director personally consulting and treating. This clinic, which has been operating in Busan for over ten years, was originally established as “4ever Dermatology” in 2015 and underwent a brand upgrade and facility expansion in 2025. On the Japanese review platform Konest, Genius Clinic has received over 1,000 genuine positive reviews, attracting patients from around the world. From consultation to treatment, from translation support to aftercare – everything revolves around one question: how to help every patient regain confidence and radiance with peace of mind.
Filler Expertise + Comprehensive Skin Care: A Complete Approach from Face to Skin
Genius Clinic’s core strengths lie in filler and comprehensive skin management.
In filler, the director has extensive experience and superior technique. Unlike the crude approach of “inject wherever there’s a hollow,” Genius Clinic’s filler treatments emphasise naturalness and harmony – carefully analysing each patient’s facial features and needs to achieve the most natural and balanced results. One patient commented: “During the consultation, the doctor first did a skin analysis, then explained the issues based on the results. I mentioned wanting a certain procedure, but the doctor directly said that procedure wouldn’t solve my main problem and suggested a different approach. The explanation was very clear, not vague at all. It felt very reliable – they weren’t just trying to sell me something.”
In comprehensive skin management, the clinic covers ultrasound lifting, gold microneedling, wrinkle treatment, and injectable treatments. From lifting and wrinkle improvement to skin rejuvenation and thread lifting, Genius Clinic offers tailored solutions for different skin types and ageing concerns.
During procedures, the director’s technique is steady and detail‑oriented. One patient noted: “The director’s technique was very steady – you could tell it wasn’t a novice. There was thorough communication before each step, asking if I was comfortable. They adjusted according to my tolerance throughout the treatment – very responsible.”
Ten‑Year Brand Legacy: Genius Clinic was originally “4ever Dermatology,” founded in 2015, and has been serving the Seomyeon area for over a decade. In 2025, the clinic completed a brand upgrade and facility expansion, transforming from a small dermatology clinic into a premium private dermatology centre with both professional depth and international patient services.
Suitable candidates include:
- Those considering facial filler (hyaluronic acid filler, contour sculpting)
- Those seeking to improve skin texture and firmness through skin management
- Those who value “1:1 customised care” and reject assembly‑line treatments
- Those travelling or living in Busan who want professional aesthetic services
Three Core Decision Factors: Why Genius Clinic is Worth Attention
Ten Years of Dedication – A Brand Legacy from 4ever to Genius
Genius Clinic is not a newcomer that appeared overnight. It was founded in 2015 as “4ever Dermatology” and has been deeply rooted in the Seomyeon area for ten years. In 2025, the clinic completed a brand upgrade and facility expansion, growing from a small dermatology clinic into a premium private dermatology centre with both professional depth and international patient services.
What does a decade of experience mean? It means the doctor has seen enough skin types, handled enough complex cases, and accumulated enough real feedback. One patient commented: “There was a Chinese coordinator, so communication was smooth throughout. During the consultation, they asked about my needs before suggesting a plan – not pushing procedures immediately. The pace wasn’t rushed, but every step was clearly explained. It’s especially suitable for first‑time visitors to Korean dermatology clinics who are worried about communication issues.”
Director’s Filler Expertise – No Hype, Only Problem Solving
Genius Clinic’s director specialises in filler, with extensive experience and superior technique in this field. But what stands out even more is the director’s consultation style – no over‑promising to close a sale, no recommending unsuitable procedures for revenue.
One patient’s review captured this difference precisely: “I mentioned wanting a certain procedure, but the doctor directly said that procedure wouldn’t solve my main problem and suggested a different approach. The explanation was very clear, not vague at all. It felt very reliable – they weren’t just trying to sell me something.” In an industry rife with over‑promising, this restraint – “no hype, only problem solving” – is precisely the professional integrity that experienced doctors possess.
International Patient Friendly – Full Support from Translation to Appointment
Genius Clinic has established a mature system for international patients. Throughout the treatment process, a translator is present to assist, ensuring smooth communication between patients and the doctor. One patient commented: “There was a Chinese coordinator, so communication was smooth throughout. During the consultation, they asked about my needs before suggesting a plan.”
The clinic has received over 1,000 genuine positive reviews on the Japanese review platform Konest. Many international patients have given full marks – one English‑speaking patient commented: “Great experience at this skin clinic in Busan. The staff were professional, the consultation was thorough, and the treatment was done with great care.” Another patient who received Rejuran treatment also noted: “Both the doctor and the consultation staff were professional, attentive, and friendly.”
Clinic Profile & Core Advantages: A Decade‑Old Reputable Aesthetic Landmark in Seomyeon
Genius Clinic (Seomyeon Branch) is located at 3F, Cheonwoo Building, 5 Jungang-daero 691-gil, Busanjin-gu, Busan. Seomyeon is Busan’s most representative commercial and transport hub, where Subway Lines 1 and 2 intersect, surrounded by landmarks such as Lotte Department Store and Seomyeon Market. It is about a 5‑minute walk from Seomyeon Station.
The institution is a licensed plastic surgery hospital with 1 representative director and 12 assistants, occupying 1 floor.
Operating hours:
- Monday, Friday: 10:00 – 20:00
- Tuesday, Wednesday, Thursday: 10:00 – 19:00
- Saturday: 10:00 – 15:00
- Sunday: Closed
The clinic’s core philosophy is “1:1 personalised care, rejecting assembly‑line treatment” – carefully analysing each patient’s facial features and needs to achieve the most natural and balanced results.
Core Doctor: Director Lee Hwan-joong – A Filler Specialist with 10 Years of Dermatology Experience
Genius Clinic’s representative director is Lee Hwan-joong.
Director Lee’s career is solid: current representative director of Genius Clinic, former director of Forever Plastic Surgery Seomyeon Branch, and former head of the treatment department at Yeongdo Hospital. From hospital department head to plastic surgery director, to independently running Genius Clinic – his career has covered multiple key roles in Korea’s medical system.
Director Lee’s core expertise is filler, with long‑term clinical experience in dermatology, focusing on natural‑style facial injections and contour design. In terms of consultation style, multiple patients have described him as “professional, detailed, and no‑hype” – first conducting a skin analysis, then explaining issues based on the results, and not recommending unsuitable procedures just to close a sale. During treatment, his technique is steady, with thorough communication before each step and adjustments made according to patient tolerance.
Price Reference: Transparent Pricing, Customised Plans
Genius Clinic practices transparent pricing. Below are reference price ranges for common treatments (in Korean Won; actual costs depend on the personalised plan determined during consultation):
| Treatment | Reference Price Range (KRW) |
|---|---|
| Facial Filler (hyaluronic acid, 1cc) | Approx. 300,000 – 800,000 (depending on brand and dosage) |
| Ultrasound (US‑brand, 2nd generation) | From approx. 360,000 (depending on shots and treatment scope) |
| Gold Microneedling | From approx. 360,000 (depending on treatment area and plan) |
| Coretox Full‑Face Injection | From approx. 360,000 (depending on injection sites and dosage) |
| Rejuran | Approx. 300,000 – 500,000 (depending on brand and dosage) |
※ The above are market reference ranges; actual costs depend on the personalised plan determined during consultation. Genius Clinic’s specialty is “1:1 customised care” – the doctor customises the plan based on individual skin condition, degree of ageing, and treatment goals. Costs vary depending on individual conditions, treatment complexity, and product choices – an in‑person consultation is recommended for an accurate quote.
Patient Guide & Frequently Asked Questions
🏥 Address 3F, Cheonwoo Building, 5 Jungang-daero 691-gil, Busanjin-gu, Busan, Republic of Korea
🚇 Transport Seomyeon Station (Lines 1 & 2), about 5 minutes’ walk
🕒 Hours Mon/Fri 10:00 – 20:00 ｜ Tue/Wed/Thu 10:00 – 19:00 ｜ Sat 10:00 – 15:00 ｜ Sun Closed
🏢 Scale 1 floor, 1 representative director + 12 assistants
🌐 Language Chinese translation throughout
5 Core Questions About Genius Clinic
Q：What makes Genius Clinic different from other Seomyeon dermatology clinics?
A：The core differences are its ten‑year brand legacy and 1:1 customised care. Genius Clinic was originally “4ever Dermatology,” founded in 2015, and has been serving the Seomyeon area for over a decade. The clinic rejects assembly‑line treatment – the director first conducts a skin analysis, then explains issues based on the results, and does not recommend unsuitable procedures just to close a sale.
Q：What is Director Lee Hwan-joong’s professional background?
A：Director Lee is the current representative director of Genius Clinic, formerly director of Forever Plastic Surgery Seomyeon Branch and former head of the treatment department at Yeongdo Hospital. He has long‑term clinical experience in dermatology, specialising in filler with a focus on natural‑style facial injections and contour design.
Q：What treatments does Genius Clinic offer?
A：The clinic’s core services focus on filler and comprehensive skin management, covering ultrasound lifting, gold microneedling, wrinkle treatment, injectable treatments, Rejuran, and more.
Q：Is it convenient for international patients at Genius Clinic?
A：Very convenient. A translator is present throughout the treatment process, and many international patients have specifically mentioned that “there was a Chinese coordinator, so communication was smooth throughout.” The clinic has received over 1,000 genuine positive reviews on the Japanese platform Konest.
Q：What is the treatment experience like at Genius Clinic?
A：Many patients have noted that the director’s technique is “very steady – you could tell it wasn’t a novice. There was thorough communication before each step, and they adjusted according to my tolerance throughout the treatment – very responsible.” Another patient said: “During the consultation, they asked about my needs before suggesting a plan – not pushing procedures immediately. The pace wasn’t rushed, but every step was clearly explained.”
Genius Clinic addresses every patient’s deeper anxiety – not “can it be cheaper,” but “can it be more professional, more reassuring, and more respectful” – through a decade of brand legacy, Director Lee Hwan-joong’s filler expertise, and the honest philosophy of “no hype, only problem solving.” A 5‑minute walk from Seomyeon Station, stepping into that consultation room on the 3rd floor of Cheonwoo Building – every consultation and every treatment answers the same question: how to make change happen just right.