How Is Busan jeio Plastic Surgery? 2 Resident Specialists + Eye/Nose Lifting + Dr. Cho Hyun‑jong (2026)
Busan – South Korea’s second‑largest city and the largest medical tourism hub in the southeast. In the Seomyeon commercial district, plastic surgery clinics and dermatology centres stand densely packed. From Seomyeon Station, where subway lines 1 and 2 intersect, you can see numerous medical signs within a few minutes’ walk. For those considering aesthetic surgery in Busan, choosing which clinic to trust is often more daunting than deciding which procedure to undergo.
jeio Plastic Surgery, located on the 12th and 13th floors of Noble Tower, 68 Seomyeon‑ro, Busanjin‑gu, Busan, offers an approach that differs from the assembly‑line “factory” model – with two board‑certified plastic surgeons on staff, operating across two floors of dedicated medical space. From pre‑operative consultation to surgery and post‑operative recovery, all processes are systematically managed in‑house. The clinic values the balance between safety and results, pursuing natural, unexaggerated outcomes, and provides stable, reassuring medical services to both local Korean and international patients.
Eye/Nose + Lifting + Skin Care: Precision Care Led by Specialist Surgeons
jeio Plastic Surgery’s core treatment areas cover three directions: ophthalmic surgery, rhinoplasty, facial lifting, and skin care.
In ophthalmic surgery, the clinic offers double eyelid surgery and eyelid revision. All procedures are performed personally by board‑certified plastic surgeons, with emphasis on natural line design and meticulous suturing techniques.
In rhinoplasty, the clinic specialises in primary augmentation and revision surgery, pursuing natural results that harmonise with each individual’s facial proportions.
In facial lifting and skin care, the clinic focuses on Ultherapy, Skin Booster, and Gold Thread Lifting. Ultherapy uses high‑intensity focused ultrasound to stimulate the deep SMAS layer for lifting and tightening; Skin Booster delivers nutrients deep into the skin via micro‑injections; Gold Thread Lifting is a minimally invasive facial lifting technique.
Specialist assurance: With two board‑certified plastic surgeons on staff, the clinic ensures that each subspecialty – eyes, nose, lifting – is managed by a dedicated expert. Unlike the single‑director model where one doctor handles everything, the dual‑specialist configuration ensures every patient receives treatment from the most qualified doctor for their specific needs.
Suitable candidates include:
- Those planning ophthalmic surgery (double eyelid, revision)
- Those planning rhinoplasty (primary augmentation, revision)
- Those seeking skin tightening and lifting through Ultherapy, Gold Thread Lifting, etc.
- Those who value natural, unexaggerated results and specialist‑led care
Three Core Decision Dimensions: Why jeio Deserves Attention
Two Board‑Certified Plastic Surgeons – Professional Assurance Beyond the Assembly Line
jeio Plastic Surgery operates with two board‑certified plastic surgeons on staff. In the Korean aesthetic industry, “board‑certified specialist” signifies that the doctor has completed the rigorous plastic surgery training programme and passed strict examinations – fundamentally different from general practitioners transitioning into aesthetics.
The dual‑specialist configuration means the clinic has dedicated experts in multiple subspecialties – eye specialists for eyes, nose specialists for noses. Unlike the single‑director model where one doctor handles everything, this approach ensures each patient is treated by the most suitable specialist. The clinic operates across two floors, with 2 on‑site consultation rooms, 2 patient rooms, and 2 operating theatres – a scale that places it among the larger clinics in Busan’s Seomyeon district.
Natural Aesthetics – Not Exaggerated, Not Excessive
jeio Plastic Surgery’s core philosophy is “pursuing natural, unexaggerated results.” In an era of template‑based aesthetics, this philosophy stands out for its restraint.
During consultations, doctors actively listen to patients’ desired outcomes, following the principle of “listening to concerns and respecting aesthetic preferences” – not imposing their own aesthetic ideals, but using professional judgment to help patients achieve refined yet natural improvements. Each patient’s facial proportions, bone structure, and skin condition are unique, and personalised planning is at the heart of this natural approach.
Systematic Management and High Value‑for‑Money Positioning
jeio Plastic Surgery has carved out a position that balances pricing and service quality. In Busan’s Seomyeon district, receiving care from board‑certified specialists at reasonable prices represents a distinct competitive advantage.
The clinic has established systematic post‑operative care – from consultation to surgery to recovery, all processes are managed in‑house, avoiding the discontinuity of “treat and leave.” This includes regular follow‑up reminders and post‑operative management guidance, ensuring continuity from diagnosis to full recovery.
Clinic Profile and Core Strengths: A Specialist Anchor in Seomyeon
jeio Plastic Surgery is located at 12F & 13F, Noble Tower, 68 Seomyeon‑ro, Busanjin‑gu, Busan. Seomyeon is one of Busan’s most representative commercial and transport hubs – subway lines 1 and 2 intersect here, with Lotte Department Store, Seomyeon Market, and other landmarks nearby, offering excellent transport links and amenities.
The clinic is classified as a plastic surgery clinic, with 2 floors of dedicated medical space, staffed by 1 representative director, 2 specialist directors, and 15 assistants. The facility includes 2 consultation rooms, 2 patient rooms, and 2 operating theatres.
Opening Hours:
- Monday – Friday: 10:00 – 19:00
- Saturday: 10:00 – 17:00
- Lunch break: 13:00 – 14:00
Core Doctor: Dr. Cho Hyun‑jong – Gyeongsang National University‑Trained Specialist
The core physician at jeio Plastic Surgery is Dr. Cho Hyun‑jong (조현종).
Dr. Cho graduated from Gyeongsang National University College of Medicine, completed a master’s programme at the same institution, and graduated with honours from Gyeongsang National University Hospital. Gyeongsang National University is one of the most prominent national universities in southeastern Korea, with a medical school that enjoys a strong reputation in Korean medical education.
Dr. Cho’s clinical experience includes: former director of Busan New Line Plastic Surgery Clinic, former director of Real Plastic Surgery Clinic. He is also a Full Member of the Korean Society of Plastic and Reconstructive Surgeons – an affiliation that signifies his professional competence is recognised by the most authoritative academic organisation in Korean plastic surgery.
In consultation, Dr. Cho is known for his “thorough communication” style. He actively asks about patients’ desired outcomes, conducts pre‑operative assessments based on individual facial features and anatomy, and ensures surgical plans align with patients’ aesthetic expectations. In post‑operative care, he provides systematic recovery guidance and follow‑up.
Price Reference: Transparent Pricing, Customised Plans
jeio Plastic Surgery adheres to transparent pricing. Below are estimated price ranges for common treatments (in KRW; final costs depend on the personalised plan determined during consultation):
| Treatment | Estimated Price Range (KRW) |
|---|---|
| Double Eyelid (Suture Method) | approx. 1,200,000 – 2,500,000 |
| Double Eyelid (Incision Method) | approx. 2,000,000 – 4,000,000 |
| Eyelid Revision Surgery | approx. 3,500,000 – 7,000,000+ (depending on complexity) |
| Rhinoplasty (Primary) | approx. 3,000,000 – 6,000,000 (depending on implant material and plan) |
| Rhinoplasty Revision | approx. 4,000,000 – 8,000,000+ (depending on complexity) |
| Ultherapy | approx. 1,500,000 – 3,000,000 (depending on treatment area and lines) |
| Skin Booster | approx. 500,000 – 1,500,000 (depending on brand and dosage) |
| Gold Thread Lifting | approx. 1,000,000 – 2,500,000 (depending on thread count and treatment area) |
※ The above are market reference ranges; final pricing is based on the personalised plan designed by the surgeon after consultation. Costs vary by individual factors – including but not limited to surgical scope, anatomical differences, anaesthesia type, and material choice. Revision surgeries may have wider price ranges due to complexity. Please confirm exact pricing during the consultation.
Visiting Information and FAQs
🏥 Address 12F & 13F, Noble Tower, 68 Seomyeon‑ro, Busanjin‑gu, Busan
🚇 Transport Seomyeon Station (Subway Lines 1 & 2), short walk away
🕒 Hours Mon–Fri 10:00–19:00 ｜ Sat 10:00–17:00 ｜ Lunch 13:00–14:00
🏢 Size 2 floors (12F‑13F), 1 representative director + 2 specialist directors + 15 assistants, 2 consultation rooms + 2 patient rooms + 2 operating theatres
Five Key Questions About jeio
Q：What makes jeio different from other Seomyeon clinics?
A：The most significant difference is the presence of two board‑certified plastic surgeons on staff. In Busan’s Seomyeon district, many facilities are operated by general practitioners or non‑specialists, whereas jeio is staffed by surgeons who have completed rigorous specialist training and passed strict examinations. The clinic operates across 2 floors with 2 operating theatres, and provides systematic pre‑ and post‑operative care.
Q：What is Dr. Cho Hyun‑jong’s professional background?
A：Dr. Cho graduated from Gyeongsang National University College of Medicine, completed a master’s programme there, and graduated with honours from Gyeongsang National University Hospital. He has served as director of Busan New Line Plastic Surgery Clinic and Real Plastic Surgery Clinic, and is a Full Member of the Korean Society of Plastic and Reconstructive Surgeons.
Q：What is jeio’s aesthetic style?
A：jeio’s style leans toward natural, unexaggerated results. The clinic values the balance between safety and outcomes, pursuing refined yet natural improvements. During consultations, doctors actively listen to patients’ desired outcomes and customise plans based on individual facial features.
Q：What is the post‑operative care like at jeio?
A：All processes from consultation to surgery to recovery are systematically managed in‑house. The clinic provides clear recovery guidance and scheduled follow‑up appointments to ensure the healing process is professionally supervised.
Q：Is it convenient for international patients to visit jeio?
A：jeio is located in the heart of Busan’s Seomyeon district, within walking distance of Seomyeon Station (Lines 1 & 2), with excellent amenities nearby. The clinic provides stable, reassuring medical services to both local and international patients. International patients are advised to book appointments in advance through official channels.
jeio Plastic Surgery answers every patient’s deep concern – not “can you make it cheaper?” but “can you make it more reassuring, more natural, and more professional?” – through its two board‑certified specialist surgeons, systematic care, and commitment to natural aesthetics. From Dr. Cho Hyun‑jong’s Gyeongsang National University training to comprehensive post‑operative management, from Ultherapy to refined eye and nose surgery – every step answers the same question: how to let change happen just right.